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Your Business’s Social Media Strategy: An Overview

January 2, 2013

In the world of small businesses, utilizing social media is crucial to create relationships, expose your brand and offer useful information to your audience. That’s why your Facebook, Twitter or blog needs the utmost attention to more thoroughly emphasize customer interaction and better develop your company’s presence.

Before creating a Facebook, or any other social media, page, it’s important to have a plan, goal and strategy for your small business. By understanding the purpose of your social media presence, you will better understand what you want from the experience; whether it is to drive traffic, sales, or to increase use of customer mailings.

As far as social media is concerned, it is also important to be accessible. Small businesses transform and transition aspects of their practices on a monthly, and sometimes weekly basis and it is important to share those changes with your audience to create a sense of loyalty and trust in your brand. Your accessibility will not only make your current customer happy, but will set the tone for potential customers to notice your company’s presence.

After you have a better understanding of your social media presence, it’s also useful to record results and take action to implement your goal and strategy. In this instance, customer feedback is extremely necessary to gain the perspective that you want and need to further develop your business. In most cases, you will be able to notice this feedback without directly asking for it, by tracking “likes,” posts and comments on your wall from customers.

In no time at all, you will better understand social media’s role to better plan and implement your company’s brand. Here’s to many years of happy customers and Facebook “likes”!

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