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U.S. to Spend $10 Billion on Social Ads by 2016

May 16, 2012


BIA/Kelsey (a media research firm) have determined that, based on current and predicted trends, social advertising spending will hit $9.8 billion by 2016. They stated that in 2010, the U.S. spent $3.8 billion, $4.8 billion is expected in 2012, and the $9.8 billion number is based on a 21% compound annual growth rate. [Source]

The leading platform is Facebook (and we will see how that is affected by Friday’s IPO). I think that Twitter will be making further strides into the small business market. Already, they partnered with American Express to test interest, and I believe they will only continue on that path.

The biggest market where these numbers will be increasing is small and local businesses. As more companies and individuals realize the benefits in going social, ad spending will increase. The low cost of social advertising (specifically on Facebook) is likely to be a big incentive to those who question its merit and only want to test out the platform.

 

 

 

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