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Social Media Mistakes to Avoid

April 1, 2013


Believe it or not, it’s not that difficult to make social media mistakes – and by mistake, I mean you could lose thousands of dollars. Just kidding! Well, maybe not. As discussed in previous blog posts, with social media comes engagement, communication and real connection. It’s actually easy to send the wrong message or incorporate the wrong charm into your brand personality. But good news – it’s fixable! And, better yet, most social media mistakes can turn into a learning opportunity.

ATMP Media Oops!

Social media is a prime example of a 21st century opportunity – mainly because you can promote your brand from anywhere at any time of day. But with any kind of opportunity, it’s important to remember to keep your eye on the prize. Social media isn’t just sharing a series of posts about how your brand is so awesome, but really spending the time to create content, plan posts and monitor comments and feedback.

One important aspect to remember is that just because so many social media outlets exist, doesn’t mean you have to utilize every single one of them. Every business is different and so is every social media outlet – so it’s important to take the time to understand your business and the outlets you want to use to promote your brand appropriately. If you think you could apply meaningful content to each social media site, it may be useful to spread content across all channels. If you’re a small business, more often than not, you don’t have enough content to reap the benefits of all social media sites – so pick and choose wisely! (Or consider hiring a social media manager to help.)

Another misconception about social media is believing that your business’s success is based on your number of social media followers. Your focus should be on interaction and engagement whether you have 5 or 5,000 followers. If your engagement is real and your purpose is shown, consumers will want what you have and start becoming more interested in what you have to offer. Engagement includes anything from posting pictures to responding to comments to sharing other people’s content. The goal is to be involved, interactive and visible!

Lastly, stop talking about your brand all of the time. Yes, you’re awesome but your followers don’t have to be reminded of that each time they stumble upon your social media page. Unless your news is that worth while or a new product is available – keep the “me, me, me” talk to a minimum. Try to really understand your audience and share information without being dull and boring.

Moral of the story – stay informed, engaged and interesting. All mistakes have potential to become a learning experience – just as long you don’t make the same mistake twice!

Read more here and here!

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