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Three Tip Thursday: How should I post on my LinkedIn Company Page?

March 28, 2013

This week is the first in our new series called “Three Tip Thursday,” and we’re very excited about it! Each Thursday, I’ll be sharing 3 tips that you’ll be able to immediately implement. Today, let’s look at three things you should be looking at when deciding what to post on your LinkedIn Company Page.

LinkedIn_Logo60pxA LinkedIn Company Page is a great tool that can help you generate leads if you use it correctly. If you don’t have one set up yet, you should head over and claim the page for your business. Make sure you get your URL, basic info, and products and services in. (In a later post, we’ll show you how to change you content based on your audience). You know you want followers, and you need to engage with them through the content you’ve created and curated. But how should you post the great content you’ve found?

Three Tips for Engaging Posts on your LinkedIn Company Page

  1. KISS: Keep It Short and Sweet: The audience on LinkedIn likes short messages, but make sure it’s not just text! Links and images do very well on the platform. Does your content answer a question? Try that question as a lead in for your link.
  2. Post Often, and on Weekdays: LinkedIn has higher usage during the work week (as it is a professional network). Post frequency should be at least once a day, but the more the better. As updates are offered in a chronological stream, you need to update frequently to be seen by your audience.
  3. Tell me what to do! Do you want me to comment? Ask for it. Want a Like? Tell me why! A clear call to action (CTA) is always a great idea when engaging with your audience, and it holds true on your LinkedIn Company Page just as much.

There we have it: three quick tips that will help you post engaging updates on your LinkedIn Company Page. So here’s my question:

Which will you implement first? 

(P.S. You can find our LinkedIn Company Page here.)

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