Sometimes, the Internet seems to have its own language; Social Media certainly does! Tweeting, Liking, Pinning, Blogging–there are endless terms that people throw around, assuming their readers understand. If you’re not sure what they mean, you’ve come to the right place! Below you can find explanations of most of the common terms that we use. If you come across one that isn’t listed here, please contact us and we’ll be sure to explain everything you need to know!
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When people refer to “social media” in the context of your business, they are generally referring to the platforms online where your company can interact with other people. Social media has become so distinctively important today because it gives customers (and potential customers) the opportunity to connect with your small business (and brand) on a personal level. This level of personal interaction creates strong relationships than can influence purchasing decisions.
A Blog is a dedicated website (or part of your company’s website) that contains news and information that you think your customers would like to read. To your current and potential customers, these “posts” are full of information about your industry that will help them learn. To you and your business, this Blog will generously help your marketing efforts by bringing more traffic (people) to your website.
SEO stands for Search Engine Optimization. SEO is an important part of your website and content because it helps search engines (such as Google) find your business online. The more optimized your site is, the better your company will rank when people search for related keywords.
Facebook is the leading social networking site. As of December 2011, there are 845 million monthly active users, and people spend an average of 11 hours every month on the site (Bureau of Labor Statistics, June 2010/fb.com, 2011). With targeted ad availability, Facebook can prove to be an ideal place to generate leads.
When using Facebook, your small business should have a “Page,” which is similar to a personal profile, but for a brand. Users who “Like” your company’s “Page” then become “Fans.” From here, you can interact with fans by posting updates of information, links, photos, and videos.
Twitter is the second most popular social networking site, with 340 million Tweets being sent each day on the site. A “Tweet” is an update that you send from your account, with a limit of 140 characters. Your “Followers,” or those who subscribe to your updates, can “ReTweet” (or reshare) the content, or “@Reply” you if they would like to comment on it. A “#Hashtag” is a word or phrase that can be used in a Tweet to help readers know what it is about, with a # in front of the term.
Pinterest is a relative newcomer to the social media game, but it has already passed LinkedIn to become the third most popular site platform. It is visually-driven, as a type of virtual pin board. Users can have multiple “Boards,” each of which is given a name and theme. You can then “Pin” photos and videos to your board to share with all of your “Followers” (people who subscribe to your board). If people like your content, they can “Repin” it to one of their own boards to share with their followers.
LinkedIn is the fourth most popular social network available, but the largest professional network online, with 150 million active users. What sets LinkedIn apart from the other top social sites is its focus on the professional connection. A “Connection” is similar to a “friend” or “follower,” but “Connections” have a work relationship. A profile on LinkedIn consists of a user’s resume and work experience (though there is the opportunity to make it personal as well). “Groups” are where users can go to network with people who are not direct “Connections.” “Groups” have message boards and give the ability to interact with peers and those with similar interests.