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Archive for / 'Advertising Archives - ATMP Media Management'

May 16, 2012

U.S. to Spend $10 Billion on Social Ads by 2016

BIA/Kelsey (a media research firm) have determined that, based on current and predicted trends, social advertising spending will hit $9.8 billion by 2016. They stated that in 2010, the U.S. spent $3.8 billion, $4.8 billion is expected in 2012, and the $9.8 billion number is based on a 21% compound annual growth rate. [Source] The […]

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