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Can Your Brand Have a Personality of Its Own?

February 26, 2013


As always, and as discussed in the previous blog post, it’s critical and extremely important to the growth of your business to manage, monitor and promote your goods and/or service. While this all needs to be done in continuous moderation, it’s equally as important to maintain a personality and always appear approachable and engaging to your target audience. In an article written by the Wall Street Journal, Paul Chaney, an Internet marketing consultant said that “people relate to people more than they relate to brands.” This is where brand personality comes in, and where social media could support those efforts and give your brand personality a foundation to work from.

Depending on your business, a certain level of intensity, humor and grace needs to be given. And it’s always a good thing to add a little bit of humor. Why? Because people can relate to it! If you think about it, when you’re sitting at the dinner table, more times than not someone said something funny or you’re laughing at a joke. Humor is around us all of the time and laughing is a life necessity! For example, if your business only consisted of selling hand-stitched clothes, it would be a good thing to list the price, availability and type of clothing you’re featuring, but it’s also a good thing to add a touch of humor and personality. You have the chance to really communicate who you are as a brand and create that long term relationship that is needed to make customers happy! An audience always relishes in the chance to be surprised (in a good way) and given the opportunity to feel important. Give them that chance!

Salesforce published Brent Leary’s “5 Keys to Becoming a Social Business” and it really explores the importance of communicating your culture as well as the technology of your business. This idea really manufactures a plan to create that long term relationship, improve the customer experience and gives your business the ability to share long term goals. As Leary describes, it’s important to lead the conversation to really capture the attention of your competitors. If everyone else is talking about you, chances are you’re going to sell more too.

Lastly, you want to make the customer experience as memorable as possible. Your audience has emotions and expectations. Give them the story they want to hear! Social media is meant to connect people and bring ideas together – so give them something to connect about!

How have you given your brand personality?

[Featured image via Katerha on Flickr]

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