Social media, email marketing, and SEO are all great marketing vehicles to promote your small business and communicate brand ideas. But in terms of a trusted, yet informational, source, did you ever think blogging would become its own channel of communication? The blog has become a pretty big deal in recent times to grow an audience, spread an idea and gain multiple followers to promote a brand. But really, what is the purpose of a blog and how could you use it appropriately to support the efforts to drive a small business? Sit back, relax and let’s discuss!
In the simplest way of putting it – blogs have gradually gained trust because real people are talking about real things. I know that sounds a little like mumbo jumbo, but when it comes down to it – people trust blogs because of reputation, credibility and the ability to establish a real connection with those who care about what you have to say! Many news outlets and corporate entities use complex words that neither you nor I should have to understand. The blog has become a channel that mutes the static and acts as a filter to provide useful and worth while information. That’s a bit of a relief, right? You don’t need be a “brainiac” to gain trust among your followers, you really only need to state the facts in the most understandable way possible!
So how do you make your blog “wow!” the viewer? It’s all about great content and the ability to really understand your audience! What makes them tick? What do they want to hear? How could you break it down for them? According to Social Media Today, a blog and a magazine have many similarities in terms of publishing content and the ability to strategically think with purpose. So even if you are a small company, treat your blog as if you will serve the masses – by being organized, efficient and timely. Maybe it’s time to start an editorial calendar!
Editorial calendar, you say? What’s that? Well basically, an editorial calendar would allow you to keep up with your ideas so that you don’t confuse yourself or the reader. Think of it as going to the grocery store with a list of things to buy instead of just going with your wallet. Even if you don’t buy everything on the list, you could still come home to find out you forgot the milk, eggs and bread. Not good, right? Blogging is kind of like that – you want to organize your ideas before you write about them to become more effective and strategic.
Do you think an editorial calendar could help you stay organized?
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