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June 6, 2013


Blogging Ann Marie 2 Comments

TGIThursday, right guys? This week has been full of a lot of writing over here at ATMP (but we balanced it out by listening to some great new music, like this track by Long Island’s NGHBRS), and what goes hand-in-hand with writing for a blog? Finding or designing awesome images to go alongside your carefully crafted words. But where to find images for a blog post? Don’t get caught up in bad copyright situations. Start with these 3 spots: 1. Stock.xchng Stock.xchng is a great place to look for free images for your blog posts. You can find free stock photos, which you can then work with to add another dimension to your posts. With this site, as well as the others, make sure you check the restrictions of each...


May 16, 2013


Social Media Twitter Ann Marie Landry No Comments

Tweepi is a fairly common Twitter management tool that people throw around the name of. Even with the free version of the tool, there are many different ways for you to use Tweepi to your advantage, while not engaging in any questionable Twitter practices. When you first head over to use Tweepi, you’re greeted with the following question: “How would you like to manage your Twitter account, today?” Since it’s Three Tip Thursday, I’m going to focus on three ways you can use Tweepi today. After that, you can explore other features (or perhaps we’ll do a follow-up post with even more ways to use Tweepi). 1. Cleanup the Inactives There will always be accounts that you follow and then they become inactive. You don’t need to have these accounts...


April 18, 2013


Finding content to share can be a tricky task whether you’re first starting out in social or not. But, thankfully, there are a few places where you can start looking! RSS Reader Your first step should be setting up an RSS Reader. Our tool of choice is Feedly. A benefit of Feedly is that if you don’t currently have a list of blogs that you regularly read, you can use the native search feature to choose blogs by topic (as well as see how many subscribers they have, which will give you a good idea as to how relevant it is). You can organize your subscriptions into different categories, which can help based on your editorial calendar’s monthly themes. Hootsuite If you use Hootsuite as your social media dashboard of...


April 16, 2013


As I was surfing the internet as part of my usual Monday morning routine, I came across a headline that read “Community is About Behavior, Not Your Brand.” For a minute, I thought it was a typo because a community consists of a group of people that share similar ideas and interests (a.k.a. your brand) to accomplish a goal. And in terms of marketing your brand, shouldn’t it inhabit those same qualities to sell a product or service? As you may gather, I had many questions. Eek! In an article by Jason Long in Social Media Explorer, he essentially states that the community built from the essence of what your brand represents, has nothing to do with the brand itself. Are you thinking “That can’t be, to build a brand...


April 11, 2013


We’re back with another installment of Three Tip Thursday, and this week we’re talking photos. We all know that social media is becoming more and more visual, so photos are a great way to do that. But, you may be asking yourself, “What photos should I post?” 1. A Look Inside Your Workspace One of the biggest benefits of social media is the ability to create personal relationships with your audience. You can do this by giving them a look at a part of your company that they would never normally see. Share photos of your workspaces, your employees, and any events you have! 2. Photos + Text Have a great quote from a blog post you wrote? Maybe there is an inspirational saying that gets you through the day....


April 4, 2013


It’s Thursday once again, and that means three more tips! The ability to schedule social media posts is very important to get have when managing your company’s accounts. Posting at optimal times is part of what it takes to engage with your community, but you don’t need to be available at every single one of those times. By scheduling social media posts, you can publish your content at those optimal times, but be focused on other work that needs to be done. How Should I Schedule Social Media Posts? Determine your optimal posting times. Go back and look at where and when your audience is most engaged. You can do Google searches and see what times are “best” for each social network, but it’s really much more effective to look...


April 1, 2013


Believe it or not, it’s not that difficult to make social media mistakes – and by mistake, I mean you could lose thousands of dollars. Just kidding! Well, maybe not. As discussed in previous blog posts, with social media comes engagement, communication and real connection. It’s actually easy to send the wrong message or incorporate the wrong charm into your brand personality. But good news – it’s fixable! And, better yet, most social media mistakes can turn into a learning opportunity. Social media is a prime example of a 21st century opportunity – mainly because you can promote your brand from anywhere at any time of day. But with any kind of opportunity, it’s important to remember to keep your eye on the prize. Social media isn’t just sharing a...


March 28, 2013


This week is the first in our new series called “Three Tip Thursday,” and we’re very excited about it! Each Thursday, I’ll be sharing 3 tips that you’ll be able to immediately implement. Today, let’s look at three things you should be looking at when deciding what to post on your LinkedIn Company Page. A LinkedIn Company Page is a great tool that can help you generate leads if you use it correctly. If you don’t have one set up yet, you should head over and claim the page for your business. Make sure you get your URL, basic info, and products and services in. (In a later post, we’ll show you how to change you content based on your audience). You know you want followers, and you need to...


March 25, 2013


Social media, email marketing, and SEO are all great marketing vehicles to promote your small business and communicate brand ideas. But in terms of a trusted, yet informational, source, did you ever think blogging would become its own channel of communication? The blog has become a pretty big deal in recent times to grow an audience, spread an idea and gain multiple followers to promote a brand. But really, what is the purpose of a blog and how could you use it appropriately to support the efforts to drive a small business? Sit back, relax and let’s discuss! Blogging In the simplest way of putting it – blogs have gradually gained trust because real people are talking about real things. I know that sounds a little like mumbo jumbo, but...


March 14, 2013


According to Social Media Today, 90% of all purchases begin on the internet, 78% trust online opinion and since 2010, searches on mobile devices have increased by 400%. That’s incredible! So basically, if you’re a small business owner, developing your online presence is absolutely crucial. The more online presence you have, the more likely your company will develop a trusting customer base – and if you’re thinking just a website will do the trick, think again! Think of your website as an employee – an idea adopted by an article on Social Media Today. No, you’re not consistently paying for that employee to be there, but your website is working in a way that offers 24/7 support and information. Just like an employee, your website has responsibilities, deadlines and efforts...