Starting your company blog can be an intimidating idea. You know that you need regular content once you start it, but you’re not sure what you would be able to write about! Don’t worry; you have plenty of content ideas already, and you don’t even realize it.
1. Your elevator pitch.
What do you do? How do you sell yourself to potential clients? Use this information to write down the first five words you think of in relation to your business. These can be five of your blog categories! I would bet that when you read these words, blog ideas will come to you.
2. Marketing Materials
How do you grab the attention of someone reading your pamphlets or advertisements? Use this as a blog post headline.
3. Your Twitter Feed
Are you seeing the same topic come up over and over again from people and brands you follow on Twitter? This may mean it is a hot topic that you can put your spin on and share with your readers. Do not simply regurgitate the information, though. Be sure that you add quality information–you know that you have knowledge and an opinion to share.
Note: Be sure the topic is relevant to the niche you have decided to write about on your blog. Though the upcoming Presidential election may be all over your Twitter feed, this does not mean it is an appropriate topic for your company blog.
Are you seeing people ask questions on social media, @replies to your Twitter account, or coming up in conversation? Take one of these questions and use it as a catalyst for a blog post. If you haven’t noticed anything lately, ask your followers what their questions would be, or ask friends and family. You might be surprised how many topics you are suggested!
5. Seasonal Topics
Do you work in an industry that can be connected to the season, holiday, or topical event? Maybe you are in construction and can write about how homeowners can prepare their house for the winter months. Maybe you own a hip hop dance studio and can blog about the latest viral video (like this one) featuring dance moves you love (and teach!). Connect your topic organically with something your readers are interested in.
These are only a few ideas to get you started with content for your blog. What many bloggers also do is keep a physical notebook handy for when these ideas do pop up. You could create a long list of potential blog topics for the future when you might get a bit of writer’s block again.
Were these tips helpful? What other ways do you develop ideas for your company blog?
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